YouTube to launch Shorts, TikTok's rival

Shorts will reportedly be released inside YouTube's interface as a new feature, rather than being a standalone app

Video sharing social media TikTok logo on smartphone screen
Photo: ShutterStock
  • The Information reported that Shorts will work as a feature inside YouTube’s app;
  • Shorts will reportedly be released by the end of this year.

Google‘s video platform YouTube will soon launch a new format called Shorts to tackle competition against global hit TikTok, as first reported by The Information.

According to the media outlet, Shorts will be released inside YouTube’s interface as a new feature, rather than being a standalone app, in a YouTube’s effort to gain leverage with its existing audience.

READ ALSO: Brazil is the fastest growing market for TikTok; the app had a record of 113 million downloads in February

Focused on small videos – the same model that made ByteDance’s TikTok so popular – the new feature will work in a feed format and it will take advantage of YouTube’s existing library of licensed music for soundtracks.

The information, who listened to two sources familiar with the matter, declared that this is the “most serious effort yet by a Silicon Valley tech company to combat the rise of TikTok.” Shorts is reportedly set to launch by the end of 2020.

According to Bloomberg, in March, ByteDance was preparing to launch a Google-like suite of office work tools.

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