Brazilian e-commerce B2W launches new services and exempts retailer from fee

B2W announced that it will exempt fees on the freight value until the end of 2020

Brazilian retailer Lojas Americanas's website
Americanas is owned by B2W. Photo: Shutterstock
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  • The exemption will only be applied to retailers who already use B2W’s complete digital services package;
  • B2W also informed that it will allow the seller to have a virtual store on the company’s platform.

Brazilian e-commerce retailer B2W announced new services and exemptions in charges from merchants in the coming months on its marketplace, according to Valor Econômico. Usually the seller is charged 10% to 20%.

The announcement comes after rivals Mercado Livre and Magazine Luiza have presented other services and incentives to marketplace sellers in the past few weeks. B2W informed that it will not charge the shopkeeper for the services offered in the fulfillment during Black Friday. This service involves the complete package sold to partners, ranging from storage at B2W centers to the delivery of products from the storekeeper to the customer. 

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However, the exemption will only be applied to retailers who already use B2W’s complete digital services package. The company has 908 tenants in the fulfillment system, a minority close to its total base of 70,000 salespeople.

Besides, B2W announced that it will exempt from charging this fee on the freight value until the end of 2020. “The novelty is that for ‘Black Friday’, the package will be free and we will exempt the ‘take rate’ on freight until the end of 2020. And this is already available at three distribution centers, in São Paulo, Rio de Janeiro and Recife ”, said Eduardo Fullen, director of technology at B2W, reports Valor.

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B2W also informed that it will allow the seller to have a virtual store on the company’s platform. With this, the consumer, when searching for a product, can drop directly at the store address within the B2W platform, and, when looking for an item in the search of the website, it will be on the seller’s own website. Usually, when this search is made on Submarino or Americanas.com, companies owned by B2W, the searcher brings goods from several tenants at the same time.