- HBO Max announced an ad-supported subscription service in the U.S. for $9.99 during 2021 WarnerMedia Upfront;
- During the event, HBO Max also teased the highly-anticipated Friends: The Reunion;
- The ad-free version of HBO Max costs $14.99.
“HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point-while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service,” said Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia during the 2021 WarnerMedia Upfront virtual event.
During the event, HBO Max also teased the highly-anticipated Friends: The Reunion, a special episode of the popular American sitcom series Friends. The company also previewed forthcoming seasons of Legendary, The Flight Attendant and Search Party, among others.
According to information sent to the press, subscribers to the ad-supported tier of HBO Max will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
Back in April, CNBC reported Warner Media’s plans for a $9.99 ad-supported subscription in the U.S. Asked by LABS if there is a plan for launching an ad-based version in Latin America, where HBO Max is scheduled to launch the premium version in 39 countries across the region in late June, the company didn’t provide any further details.
HBO Max will announce its plans for the Latin American debut on May 26th.