COVID-19 has had an impact on the routine and habits among Colombians consumers. According to Nielsen, household spending increased between 35% and 45% in March 2020 compared to February, as reported by La Republica.
Nielsen highlights that sales of household appliances have decreased, while personal hygiene items, non-alcoholic beverages and fresh foods saw an increase in purchases between 20% and 45%. Sales of cleaning products, pharmaceuticals and alcoholic beverages grew more than 45%.
Consumers in Colombia are concentrating purchases between 11 am and 2 pm (48%), and on Mondays, Thursdays and Sundays (52%).