May 04, 20 - 10:15 am - LABS

Colombian households spent 35%-45% more in March

COVID-19 has had an impact on the routine and habits among Colombians consumers. According to Nielsen, household spending increased between 35% and 45% in March 2020 compared to February, as reported by La Republica.

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Nielsen highlights that sales of household appliances have decreased, while personal hygiene items, non-alcoholic beverages and fresh foods saw an increase in purchases between 20% and 45%. Sales of cleaning products, pharmaceuticals and alcoholic beverages grew more than 45%.

Consumers in Colombia are concentrating purchases between 11 am and 2 pm (48%), and on Mondays, Thursdays and Sundays (52%).