Note

March 30, 20 - 4:39 pm - LABS

Due to pandemic restrictions, Colombians are changing consumer behavior

While 52% of Colombians are deeply concerned about the coronavirus, only 20% of them have a low or no level of concern. That’s what disclosed a survey carried out by market intelligence platform LookApp, that sought to find out how daily activities are being handled by Colombians amid the mandatory quarantine.

From a special importance of basic items to an increase in digital platforms’ usage as an alternative to complying with the isolation, the survey pointed out how Colombians have been behaving when it comes to shopping during the crisis. Check some of the highlights below:

Products in higher demand

  • Rice, hand/body soap and toilet paper were featured as the most relevant items for purchase;
  • A consumption increase of unusual products such as antibacterial gel, face masks, alcohol, and vitamins was also disclosed, with 35.2%, 21.9%, 12.9% and 3.9% of demand, respectively.

Channels

  • 7 out of 10 (68,5%) Colombians revealed to prefer buying on low-cost supermarkets, such as local chains D1, Justo & Bueno and Ara.
  • But hypermarkets with large stores such as Carulla, Éxito, Jumbo or Metro, are still attracting 5 out of 10 (51,2%) consumers.
  • D1 is the main channel of choice when it comes to food and personal care products (56.8%), due to proximity to the place of residence (33.6%) and the low cost products (23.2%).

Digital platforms

  • To buy food on online grocery channels, whether by app or browser, has increased by 10%, while ordering meals on apps as Uber Eats and Rappi has also risen by 6%.
  • At the same time, medicine and personal care products have registered a growth of 13% in purchases on online channels as well.
  • Streaming platforms climbed as much as 10%, as some of the respondents claimed to start using such platforms due to the pandemic.

Colombians, who have started the mandatory isolation on March 25, are not satisfied with government actions to curb the pandemic, as the survey also disclosed. 77% claimed to be unhappy with the prevention measures taken by the National Government against the virus, 31% of respondents believed that the Colombian government acted late, 26.3% declared that borders and airports should have been closed earlier and 13% thought that measures should be tightened during the quarantine.