E-commerce sales in Brazil grew 71% in the 90 days since the coronavirus pandemic reached the country, to revenues of BRL 27.3 billion in the period, according to a survey by Compre&Confie, reported by Valor. E-commerce in Brazil now represents a 7.2% share of retail, when it was 6% before the pandemic.
From February 24 to May 24 there were 68.9 million orders online, an increase of 82.1% in comparison to the same period in 2019. However, the average ticket of purchases fell 6.1%, to BRL 395.80.
According to the research, the greatest growth was seen in gift cards (+610%), food and beverages (+222%), music instruments (+187%), toys (+170%) and stationery (+159% ). Individual products most sought were antiseptic gel (+14,221%), children’s underwear (+6,922%), pajamas (+3,874%), children’s towel (+3,791%) and table cloth (+3,574%) .