June 15, 20 - 2:33 pm - LABS

Magazine Luiza, Netflix and iFood are the most transformative brands during the pandemic

In two and a half months of pandemic in Brazil, the ten brands that a study classified as the most transformative were, in order: Magazine Luiza (241 points), Netflix (233), iFood (171), Natura (163), Ambev (151), O Boticário (147), Nestlé (144), Lojas Americanas (134), Mercado Livre (126) and Samsung (124), according to Revista Live Marketing.

Since March 24 when the COVID-19 pandemic took place in Brazil, HSR Specialist Researchers has been carrying out the Transforming Brands ranking, with the objective of identifying the companies most capable of building relevance for the consumer and strengthen this asset in the long term.

These ten companies have stood out as the brands that remain consistently in the ranking that has already conducted 18,000 interviews. The Transformative Brands study doesn’t distinguish sector of operation of the company and almost all segments of the economy are present in the ranking.