In the first quarter of 2020, 10.4 million mobile phones were sold in Brazil, 8.7% less than in the same period last year, according to the IDC Brazil Mobile Phone Tracker Q1 2020 study. Of the total, 9.8 million were smartphones and 544,000 were cheaper phones, which decreased 22.4% compared to the first quarter of 2019.
“We were optimistic at the beginning of the year. We closed January with an increase of 14%, but with the proximity of the Covid-19 pandemic, sales started to fall ”, reveals Renato Meireles, research analyst and consultant in Consumer Devices at IDC Brazil.
The price of smartphones in the first quarter of 2020 was 15.1% higher because of the devaluation of real, and the average price was BRL 1,473. The best sellers –with 5.1 million units sold – were the premium intermediaries, with prices between BRL 1,000 and BRL 1,999.