One of the most evident – and commented upon – consequences of social isolation measures was the sudden changes in consumption habits. In March, according to consultancy ZAHG, Brazilian households increased their consumption of water (64%), fruits and vegetables (44%) and vitamin C (36%), as well as intensified their purchases through digital channels in 30% to 40%, replacing physical stores, according to a report by Valor Econômico.

Prices for basic food products have also been affected in the country, according to the Brazilian Institute of Economics of the Getulio Vargas Foundation (FGV IBRE), with an average price hike of 1.64% in 20 items recorded in March.

Fear of contagion has led consumers to go to supermarkets less often and at alternative times, as well as increasing home delivery orders.