Note

April 23, 20 - 12:24 pm - LABS

What are the most remembered brands among Brazilians during the pandemic?

A new survey by the Research & Data Analytics Institute Croma reported by Propmark shows the 20 most remembered brands among Brazilians during the coronavirus pandemic. The institute interviewed 7,076 people in seven periods from February 15th to April 20th. The last update, made on April 12th, is based on 1,002 respondents.

When it comes to brands that first pop into Brazilians minds when thinking about the pandemic, Ambev, the Brazilian arm of ABInbev, the world’s biggest brewery, leads the ranking, according to the survey. This may be explained by its actions in the production of hand sanitizers. Retail firm Magazine Luiza, also known as Magalu, gained relevance through donations of equipment and reinforcement of daycare assistance, in addition to its marketplace performance. Check the most memorable brands ranking according to 1,002 Brazilians response:

  1. Ambev (12%)
  2. Magalu (9%)
  3. Itaú (6%)
  4. Ypê (5%)
  5. Americanas (4%)
  6. Natura (4%)
  7. Santander (4%)
  8. Carrefour (3%)
  9. O Boticário (3%)
  10. iFood (3%)
  11. Bradesco (3%)
  12. Globo (3%)
  13. Nestlé (3%)
  14. Renner (2%)
  15. Cacau Show (2%)
  16. Banco do Brasil (2%)
  17. Caixa (2%)
  18. Claro-Net (2%)
  19. McDonalds (2%)
  20. Netflix (2%)

Although Brazilians are very concerned (72%) about COVID-19, there is a downward trend in this feeling, according to the report. Search for video (76%) and audio (46%) streaming keeps growing according to the survey, while even transport apps have seen a slight increase in usage, from 10% to 12%, in the past 15 days.